Old South Apparel

Old South Apparel: Southern Apparel for the Southern Way of Life

 

Old South Apparel is a family owned and operated apparel company in North Carolina that is known for their emphasis on authentic southern clothing and culture. We were entrusted with developing an effective social media strategy to spread Old South Apparel’s brand awareness. We executed our social media strategy by conceptualizing and creating original content in the form of photography and short-form videos for social media platforms like TikTok and Instagram, as well as maintaining the brand’s identity and voice within the content and potential customer interaction.